Milkar Aao Baat Karain

Campaign and research programme

Source

Operating model

National mass-media mental health campaign in Pakistan

Primary outcome

Mental health awareness, attitude & behaviour shift

Main funders

BAT Pakistan + campaign coalition

Delivery partners

Mir Khalil ur Rahman Foundation, Pakistan Mental Health Coalition, Gallup International

Evidence owner

Mental Health Team

Reporting audience

Campaign coalition + BAT board

Current risk

Behaviour-change attribution needs stronger evidence

Next deadline

Quarterly campaign update

Status

Launched 2024 / active

Theme

Mental health

Geography

Pakistan

Target group

General public and mental health stakeholders

Core model

Baseline survey and mass-media campaign

Why this matters to BATPakistan's mental health gap is largely a stigma & demand-side problem. Milkar Aao Baat Karain proves a coalition mass-media campaign can shift national conversation and create demand for services.

Report readiness

Donor report55%

Evidence complete50%

Metrics verified60%

Missing partner updates2

AI recommendation: Schedule follow-up survey and consolidate media reach before next coalition update.

Linked funds

No linked fund

Next best actions

Schedule Gallup follow-up survey.

Consolidate Q2 media reach across coalition partners.

Mark behaviour-change claims as pending in all outputs.